Why are Land Rover...

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Not complying with safety is ****e. JLR are a business and the Defender hasn't been selling well for a long time. These days with the vast choice of off road capable vehicles you have available no one wants an uncomfortable, cold, noisy, fuel guzzling and dare I say it unreliable Defender. It's sad but true
 
Tigger said:
I can't speak for the G Wagen, but the Defender can not be modified to comply with 2015 safety and emission standards. The fact hat it can not be adapted to accommodate an airbag is one of the clinchers.
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Why not? Land Rover has been fitting air bags for at least the last 25 years, probably longer. The latest engines are well within the required emissions standards. As for pedestrian impact requirements I agree the current solid bumper might give someone a headache, so fit a soft bumper. I suspect all this crap is down to the fact the Defender is a good solid vehicle lasting far too long (for Land Rover) and therefore reducing the number of units sold.
 
if JLR were still owned by a british company they'd keep producing defender til it crippled them financially.

Sad but true
 
I wish that were the case but sadly these days most businesses aren't interested in history, tradition or where they've came from. That doesn't bring in a profit. How many people who buy a new Defender will actually know what a Series is?
 
Nigel-S said:
Why not? Land Rover has been fitting air bags for at least the last 25 years, probably longer. The latest engines are well within the required emissions standards. As for pedestrian impact requirements I agree the current solid bumper might give someone a headache, so fit a soft bumper. I suspect all this crap is down to the fact the Defender is a good solid vehicle lasting far too long (for Land Rover) and therefore reducing the number of units sold.
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Strangely enough, I know one of the development engineers who worked on modifying the structure of the Disco to accept an airbag. The Defender can not be adapted to fit one.

"Well within the required emission standards". Now I think the Defender is great (and I'd love to see it carry on in production) but how would you adapt the vehicle to meet the standards of the Euro 6 tests when it arrives? How would you overcome the off-the-scale CO2 emissions? These simply can not be done without going back to the drawing board.

The volume of Defender sales is irrelevant to Jaguar Land Rover, it is a very small part of their business. However, I am sure that they would keep it for as long as possible, even if the sales were tiny and it lost money, as it gives the rest of their range invaluable credibility and heritage (heritage sells the really profitable stuff!)
 
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It can't be cheap for them as they don't sell well and they're still hand built. You don't get many car manufacturers who would keep a non-economical production line purely for a poorly selling vehicle. Don't get me wrong I love defenders even though I wouldn't buy a new one but look at it from their point of view
 
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