NO MORE LAND ROVER.

tottot · Apr 19, 2023

Jaguar Land Rover to drop the Land Rover part of the name and company to be known as JLR.
Vehicles to be JLR Defender ect.
Back in 1990 I thought it was a bad job the company stole the Land Rover name from the vehicle we love for the company, now going to dump it.

slomofo · Apr 19, 2023

‘House of Brands’

https://www.jaguarlandrover.com/new...years-its-modern-luxury-electric-first-future

…..progress apparently

What nobody is saying at the
Moment is if the Green Oval will vanish from the Range Rover/Discovery/Defender Model range.

v8250 · Apr 19, 2023

They'll live to rue the day and, frankly, do not deserve to "own..." the Land Rover name. JLR/Tata Group are the worst of the vehicle marketing bullsh!t type of companies. They produce £100M's worth of glossy brochure type hype backed up with phenomenally carp product. Like most of the top 5-7 manufacturers their market strategy and financial models only work when their products are sold through finance with known product obsolescence to ensure on going spare parts sales at astronomic cost to the customer. JLR, VAG, BMW, Mercedes, Porsche and Volvo are all guilty of this and not one produces a car I would buy. Only Korean & Japanese manufacturers know how to build strong reliable cars today...and, dare I say this, I think Ineos will join this exclusive club in the coming years.

kermit_rr · Apr 19, 2023

Surely that's a bad move when most cars are sold on reputation of the name alone?

kermit_rr · Apr 19, 2023

What happens when new owners come along? Can't call it jlr.. suppose it would go back to land rover.. or they'll ditch the lot

kermit_rr · Apr 19, 2023

slomofo said:
What nobody is saying at the
Moment is if the Green Oval will vanish from the Range Rover/Discovery/Defender Model range.

https://www.thisismoney.co.uk/money...nder-Discovery-SUVs-lose-Land-Rover-name.html

kermit_rr · Apr 19, 2023

Notice they won't be dropping 'jaguar', will it become a jlr jaguar?

slomofo · Apr 19, 2023

Our briefing omitted the trust mark piece, but at least the green oval remains on the 4x4 range at least.

Employees are mushrooms anyway….

slomofo · Apr 19, 2023

kermit_rr said:
Notice they won't be dropping 'jaguar', will it become a jlr jaguar?

Nope - it’s a Jaguar, like a Discovery is errrmm a Land Rover.

Crystal

DanClarke · Apr 19, 2023

TBH, I wouldn't want a new model RR. Too much to go wrong too quickly and too expensive to fix.
This P38 Rangie will outlast me that's for sure.

saxavordian · Apr 20, 2023

Nothing ever came good when Evoque rolled out of the production lines. Even this forum suffered from EV Evoque virus

lynall · Apr 20, 2023

kermit_rr said:
Surely that's a bad move when most cars are sold on reputation of the name alone?

Something Jags do not have!

lightning · Apr 20, 2023

l would echo the above.

Dropping the iconic "Land Rover" name is a seriously bad move in my opinion.

Although some would say the new Defender isn't a Defender, the name Land Rover has a history that stretches back to 1949 and it still sits well on the vehicles.

The Jaguar brand is also iconic and possibly even more so than Land Rover as the current cars are more true to the original Jaguar heritage.

l wonder how that decision got passed.

miktdish · Apr 20, 2023

Decades ago Land Rover used to sponser a brass band (near Rugby), despite sponsorship being dropped a many years back the band were still allowed to be called the 'The Jaguar Land Rover Brass Band', late last year they were told to stop using that name.
The are now called 'The Brass Band of Central England'

slomofo · Apr 20, 2023

lightning said:
l would echo the above.

Dropping the iconic "Land Rover" name is a seriously bad move in my opinion.

Although some would say the new Defender isn't a Defender, the name Land Rover has a history that stretches back to 1949 and it still sits well on the vehicles.

The Jaguar brand is also iconic and possibly even more so than Land Rover as the current cars are more true to the original Jaguar heritage.

l wonder how that decision got passed.

Land Rover is sadly no longer a brand that JLR associate with Delivering Modern Luxury, so it is dropped as one of the pillars. It will remain as a discreet green oval on the 4x4 range as a vestige confusingly. LR is not a name you will hear in JLR future brand positioning, it is being hammered home every day. Right or not is debatable, it depends if the numbers of sales reflect the new focus - history bears witness to the success or failure of consigning a British Manufacturer’s heritage to the archives.

Time will tell….

v8250 · Apr 20, 2023

I think Sir Jim Radcliffe should forget buying a sodding football team and buy the Land Rover name. I quite like the idea of an Ineos Land Rover...

v8250 · Apr 20, 2023

slomofo said:
history bears witness to the success or failure of consigning a British Manufacturer’s heritage to the archives.

Time will tell….

It does indeed. JLR's public relations re' their legal heritage position made perfectly clear with the Magnusson family/C-Type court case. They're just a bunch of corporate bully boys and deserve to have lost their prosecution. If they just sit on the Land Rover name at best they'll keep the Land Rover Heritage operation open for the deep pocketed folk...at worst, they'll consign the name to some dusty broom cupboard on the outskirts of Solihull.

Alpinewoodsman · Apr 20, 2023

v8250 said:
with known product obsolescence to ensure on going spare parts sales .

As opposed to unknown product obsolescence, of the sort Lucas seemed to specialise in? Buy all the spare parts, as you don't know what will break next, or when....

On topic, yes, odd idea this.

v8250 · Apr 20, 2023

Alpinewoodsman said:
As opposed to unknown product obsolescence, of the sort Lucas seemed to specialise in? Buy all the spare parts, as you don't know what will break next, or when....

On topic, yes, odd idea this.

JLR don't need Lucas. They have the full RR product group plus the V8 engines and especially the 3.0 TDV6...

And this ignores all the electrical and ECU failures. I've been wondering what the 3-5+ year repair costs will be for the new Defender with its 85 ECU's

lightning · Apr 20, 2023

The lneos Grenadier has over 40 ECU's

lt's just how vehicles are these days. l
would imagine that some faults will consign new model Defenders to the scrap heap in years to come.

One thing about the old model, that will never happen.

NO MORE LAND ROVER.

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