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Advice sought

Discussion in 'General Land Rover Forum' started by Rover Here, May 13, 2010.

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  1. Rover Here

    Rover Here New Member

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    Hi all, a bit of background. I used to run a personal leasing arm of a major finance company until it was the victim of the credit crunch. I took the plunge and set up with a business partner.

    As we had relationships with all manufacturers and many of our old customer affinity groups came with us.

    Without spamming in any way ( as I am really just looking for advice ), we are in a privileged position to be getting extra discount on leases on Landrovers.

    Where should we advertise to get people looking for Landrover leases either for their business or for themselves ?

    We are looking at Vet associations and a couple of other affinities but it has left me scratching my head. We have a market leading product but don't know where is best to advertise it.

    Really appreciate any ideas and feedback, apologies if this is in the wrong section. It is a genuine call for advice from people who can help as opposed to trying to sell anything

    Ta !
     
  2. Sean

    Sean Banned

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    advertising here isn't ideal, landy forums are more aimed at peeps who like keeping their existing vehicles on the road

    maybe a horsey forum might bring you some fruit
     
  3. Rover Here

    Rover Here New Member

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    Thanks Sean, was thinking more about affinity type groups (forums probably not best as it is generally frowned upon!). We are meeting with the BMA (doctors) and a couple of other groups.

    Just wanted to see if anyone had any idea where would be best to target our offers.

    Will have a look into the horse idea though !
     
  4. Sean

    Sean Banned

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    i wonder if the FBH or VCU peeps would be interested as well
     
  5. Rover Here

    Rover Here New Member

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    FBH, VCU :confused:
     
  6. Bump

    Bump Well-Known Member Events Planner

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    Maybe your only leasing 'classy' land rovers for long leases if approaching the doctor market - but - if not look at what SHB4x4 do - they lease Landies to I think every single festival in the country and most big events, now although they may have that market cornered, you may get some ideas of other areas they lease landies too...
     
  7. Rover Here

    Rover Here New Member

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    Thanks Mike, exactly the sort of point in direction I was looking for. I know you can't generalise where people will buy 4x4s as they come from all walks of life !

    Just trying to find out where you can get cost effective marketing where there may be a concentration of potential buyers.

    Appreciated !
     
  8. aston108

    aston108 Active Member

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    NGO worth a try
     
  9. Rover Here

    Rover Here New Member

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    Excellent - cheers aston !
     
  10. goonarmy

    goonarmy Beer tester LZIR Despatch Agent

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    my company lease all there commercial vehicles off shb-not just the landies
     
  11. Teflon

    Teflon New Member

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    Where do Land-Rover place thier advertising?
    Becouse THATS where people who buy new or leasable landrovers are gonna look, innit?
    As an 'associated' product, I would have thought youd simply look what magazines, Top Gear, Autocar, Horse & counrty, Country Life, whatever, LR place big block ads in, and try and get a block add on facing page in the same mag.
    "Oh look Dear, the New Dicovery Three"
    "Oh yes! And theres an ad on how to get one on lease..."
     
  12. Trewey

    Trewey Cockernee, Pasty munchin bastid.

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    Countryside Alliance
    British Association for Shooting and Conservation
    National Farmers Union
    National Gamekeepers Association
    etc
     
  13. Rover Here

    Rover Here New Member

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    Cheers guys, have been speaking to BASC who are local to us. Just spoke with NGO as well.

    Thanks !
     
  14. ratty

    ratty I'm not special I'm limited edition

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    Have you thought of approaching security firms? event security, general use for keyholder response in bad weather etc.
     
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