Vogue magazine?

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It was an experiment in luxury by Rover who very fully aware of a few specialist companies upgrading the standard vehicles.

They loaned their first one to Vogue magazine who took it to the South of France, around Biarritz I believe, and it appeared in the background of photographs used in Lancome and Jaeger adverts in one of the 1981 editions.

Rover then reacted to enquiries about it by making the first luxury Range Rovers to come off the production line.
 
It was an experiment in luxury by Rover who very fully aware of a few specialist companies upgrading the standard vehicles.

They loaned their first one to Vogue magazine who took it to the South of France, around Biarritz I believe, and it appeared in the background of photographs used in Lancome and Jaeger adverts in one of the 1981 editions.

Rover then reacted to enquiries about it by making the first luxury Range Rovers to come off the production line.


Amazing, how did you know all that:confused: I always thought vogue was just a word picked by marketing, never realised it had any connection to the magazine of the same name:)
 
Amazing, how did you know all that:confused: I always thought vogue was just a word picked by marketing, never realised it had any connection to the magazine of the same name:)

An old man's random memory of something heard years ago and a bit of help from Google.
 
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