I looked into this after my rangie got key'd, costs about £1500 to have the car 'wrapped' in matte/satin wrap, it isn't paint. Unfortunately it needs redoing ever couple of years and if you want inside seals and joints done it more expensive still.
If you are considering it, go for the 3M wrap, its reported to be the highest quality and doesn't peel or shrink as much as some others.
I think it can look pretty cool, but there is an increasing number of chavs in novas with it so it may rapidly turn into the latest chav must have car fashion thus rendering it the worst thing possible to do to your beloved rangie. At least it can be peeled off though!
