Discovery 3, wheres Land Rover?

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> Why havn't Land Rover made more out of Jeremey Clarkson driving the new
> Discovery 3 up a mountain? Its a good advert for it.

Apart from the flak they'd take from the environmentalists it wasn't a
particularly testing task. Most Land Rover products could have done the
same given a half-decent driver.

 

"Dougal" <DougalAThiskennel.free-online.co.uk> wrote in message
news:[email protected]...
>
> > Why havn't Land Rover made more out of Jeremey Clarkson driving the new
> > Discovery 3 up a mountain? Its a good advert for it.
>
> Apart from the flak they'd take from the environmentalists it wasn't a
> particularly testing task. Most Land Rover products could have done the
> same given a half-decent driver.

SO given that Clarkson is a 4X4 hater of the 1st order, the fact that HE was
able to do it makes it a good ad for the car..........
>


 

"Martin Edwards" <[email protected]> wrote >
> SO given that Clarkson is a 4X4 hater of the 1st order,

How do you work that out. He liked the Discovery and he owns, or recently
owned, a couple of Land Cruiser Amazons for goodness' sake.

Huw


 
I thought he owned (or at least did own) a Toyota LandCruiser. I seem to
recall a bit on the program where he got stuck in it and had to be towed by
a tractor (I think) and also a Series II carried on going where lesser makes
(BMW?) got stuck.
Richard


"Martin Edwards" <[email protected]> wrote in message
news:[email protected]...
>
> "Dougal" <DougalAThiskennel.free-online.co.uk> wrote in message
> news:[email protected]...
>>
>> > Why havn't Land Rover made more out of Jeremey Clarkson driving the new
>> > Discovery 3 up a mountain? Its a good advert for it.
>>
>> Apart from the flak they'd take from the environmentalists it wasn't a
>> particularly testing task. Most Land Rover products could have done the
>> same given a half-decent driver.
>
> SO given that Clarkson is a 4X4 hater of the 1st order, the fact that HE
> was
> able to do it makes it a good ad for the car..........
>>
>
>


 
In message <[email protected]>
"Huw" <hedydd[nospam]@tiscali.co.uk> wrote:

>
> "Martin Edwards" <[email protected]> wrote >
> > SO given that Clarkson is a 4X4 hater of the 1st order,
>
> How do you work that out. He liked the Discovery and he owns, or recently
> owned, a couple of Land Cruiser Amazons for goodness' sake.
>
> Huw
>
>
I thought all Clarkson's cars were on loan from the
manufacturers - I'm sure I recall him having downer on
Jaguar for daring to ask for theirs back....?

Richard
--
www.beamends-lrspares.co.uk [email protected]
Running a business in a Microsoft free environment - it can be done
Powered by Risc-OS - you won't get a virus from us!!
Helping keep Land Rovers on and off the road to annoy the Lib Dems
 
In message <[email protected]>
Dougal <DougalAThiskennel.free-online.co.uk> wrote:

>
> > Why havn't Land Rover made more out of Jeremey Clarkson driving the new
> > Discovery 3 up a mountain? Its a good advert for it.
>
> Apart from the flak they'd take from the environmentalists it wasn't a
> particularly testing task. Most Land Rover products could have done the
> same given a half-decent driver.
>

Well, if you look at LR's advertising overall, then the
one thing missing from their ad's (apart fmro a Discovery
wading a couple of years ago) is *real* off roading -
see Mitsubishi and Jeep ad's for example.
Of course, being a true cynic, I'd suggest that they
are simply preparing us for their future products where
off-road ability comes second to a daft paint job and
cheaper production costs.......

Richard
--
 
beamendsltd composed the following;:
> In message <[email protected]>
> Dougal <DougalAThiskennel.free-online.co.uk> wrote:
>
>>
>>> Why havn't Land Rover made more out of Jeremey Clarkson driving the new
>>> Discovery 3 up a mountain? Its a good advert for it.
>>
>> Apart from the flak they'd take from the environmentalists it wasn't a
>> particularly testing task. Most Land Rover products could have done the
>> same given a half-decent driver.
>>
>
> Well, if you look at LR's advertising overall, then the
> one thing missing from their ad's (apart fmro a Discovery
> wading a couple of years ago) is *real* off roading -
> see Mitsubishi and Jeep ad's for example.

That's 'cos Jeep et al are, in 'the publics' eye, perceived as 'SUV' type
vehicles and not true off-roaders in the traditional Landrover sense ...
Their marketing guys can see the advantage in projecting a 'rough, tough'
image, Landrover appears to want to attract city types with less sense than
money and a hankering for driving just off the road .. about as far as it
takes to get splashed a little .. ;)

> Of course, being a true cynic, I'd suggest that they
> are simply preparing us for their future products where
> off-road ability comes second to a daft paint job and
> cheaper production costs.......

Heheheh, it may be a cynical viewpoint, but it's one I agree with .. ;)

--
Paul ...
http://www.4x4prejudice.org/index.php
(8(!) Homer Rules ... ;)
"A tosser is a tosser, no matter what mode of transport they're using."

 
In article <[email protected]>,
[email protected] wrote:

> Why havn't Land Rover made more out of Jeremey Clarkson driving the new
> Discovery 3 up a mountian? Its a good advert for it.

Possibly because Land Rover have realised that they endorsed a very
irresponsible bit of marketing, which stomped all over their "tread
lightly" approach; they heard all the criticism from both pro- and
anti-4x4 camps and twigged that it was rather a silly thing to do in the
first place.

David
 
In message <[email protected]>
"Paul - xxx" <[email protected]> wrote:

> beamendsltd composed the following;:
> > In message <[email protected]>
> > Dougal <DougalAThiskennel.free-online.co.uk> wrote:
> >
> >>
> >>> Why havn't Land Rover made more out of Jeremey Clarkson driving the new
> >>> Discovery 3 up a mountain? Its a good advert for it.
> >>
> >> Apart from the flak they'd take from the environmentalists it wasn't a
> >> particularly testing task. Most Land Rover products could have done the
> >> same given a half-decent driver.
> >>
> >
> > Well, if you look at LR's advertising overall, then the
> > one thing missing from their ad's (apart fmro a Discovery
> > wading a couple of years ago) is *real* off roading -
> > see Mitsubishi and Jeep ad's for example.
>
> That's 'cos Jeep et al are, in 'the publics' eye, perceived as 'SUV' type
> vehicles and not true off-roaders in the traditional Landrover sense ...
> Their marketing guys can see the advantage in projecting a 'rough, tough'
> image, Landrover appears to want to attract city types with less sense than
> money and a hankering for driving just off the road .. about as far as it
> takes to get splashed a little .. ;)
>

I actually meant that their ads are far more rufty-tufty off-road
than LRs...

> > Of course, being a true cynic, I'd suggest that they
> > are simply preparing us for their future products where
> > off-road ability comes second to a daft paint job and
> > cheaper production costs.......
>
> Heheheh, it may be a cynical viewpoint, but it's one I agree with .. ;)
>

Richard


--
www.beamends-lrspares.co.uk [email protected]
Running a business in a Microsoft free environment - it can be done
Powered by Risc-OS - you won't get a virus from us!!
Helping keep Land Rovers on and off the road to annoy the Lib Dems
 
beamendsltd composed the following;:
> In message <[email protected]>
> "Paul - xxx" <[email protected]> wrote:
>
>> beamendsltd composed the following;:
>>> In message <[email protected]>
>>> Dougal <DougalAThiskennel.free-online.co.uk> wrote:
>>>
>>>>
>>>>> Why havn't Land Rover made more out of Jeremey Clarkson driving the
>>>>> new Discovery 3 up a mountain? Its a good advert for it.
>>>>
>>>> Apart from the flak they'd take from the environmentalists it wasn't a
>>>> particularly testing task. Most Land Rover products could have done the
>>>> same given a half-decent driver.
>>>>
>>>
>>> Well, if you look at LR's advertising overall, then the
>>> one thing missing from their ad's (apart fmro a Discovery
>>> wading a couple of years ago) is *real* off roading -
>>> see Mitsubishi and Jeep ad's for example.
>>
>> That's 'cos Jeep et al are, in 'the publics' eye, perceived as 'SUV' type
>> vehicles and not true off-roaders in the traditional Landrover sense ...
>> Their marketing guys can see the advantage in projecting a 'rough, tough'
>> image, Landrover appears to want to attract city types with less sense
>> than money and a hankering for driving just off the road .. about as far
>> as it takes to get splashed a little .. ;)
>>
>
> I actually meant that their ads are far more rufty-tufty off-road
> than LRs...

Which is what I was saying ... Jeeps etc are perceived as SUV's, therefore
Jeep advertise them ploughing through the mud and stuff to toughen their
image ..

Landrovers are perceived as rufty tufty, even Freelander to those less
knowledgable, cars already, so Landrover try to market them as closer to
SUV's with much less mud'n****'mstuff in their ads ... ;)

--
Paul ...
http://www.4x4prejudice.org/index.php
(8(!) Homer Rules ... ;)
"A tosser is a tosser, no matter what mode of transport they're using."

 
beamendsltd wrote:

>>
>
> Well, if you look at LR's advertising overall, then the
> one thing missing from their ad's (apart fmro a Discovery
> wading a couple of years ago) is *real* off roading -

And the major exception of the ad that gave us "Best 4x4xFar" - the first
gen 110 plodding over some places that none of us are ever likely to take
one (Like straight up a dam).

Arguably the Freelander "Release to the wild" ones could be considered as
counting too.

Always done sensibly though.

P.

--
If Mind over Matter is a Matter of Course
Does it Matter if Nobody Minds?
 
So Huw was, like

> "Martin Edwards" <[email protected]> wrote >

>> SO given that Clarkson is a 4X4 hater of the 1st order,
>
> How do you work that out. He <snip> owns, or
> recently owned, a couple of Land Cruiser Amazons for goodness' sake.

Exactly! :)

--

Rich

Pas d'elle yeux Rhone que nous


 
In message <[email protected]>
"Paul S. Brown" <[email protected]> wrote:

> beamendsltd wrote:
>
> >>
> >
> > Well, if you look at LR's advertising overall, then the
> > one thing missing from their ad's (apart fmro a Discovery
> > wading a couple of years ago) is *real* off roading -
>
> And the major exception of the ad that gave us "Best 4x4xFar" - the first
> gen 110 plodding over some places that none of us are ever likely to take
> one (Like straight up a dam).
>
> Arguably the Freelander "Release to the wild" ones could be considered as
> counting too.
>
> Always done sensibly though.
>
> P.
>

Nah, compare them to the current and pervious Mitsubishi
adverts with the irritating song, and the Jeep in the
swamp ads and the LR ads look pathetic - if Jeep &
Mitsubishi can show people having fun, then LR are
going to lose out. Judging by comments made by customers,
and the number on the road round here, the Mitsubishi ad
is selling cars. The impression to Joe Public is of a
*real* off-roader. The impression given by the current
Discovery III ads with some city slicker going over a dead
flat slat plain make the Fiat Panda 4x4 look good.

All in my own opinion, of course!

Richard
--
www.beamends-lrspares.co.uk [email protected]
Running a business in a Microsoft free environment - it can be done
Powered by Risc-OS - you won't get a virus from us!!
Helping keep Land Rovers on and off the road to annoy the Lib Dems
 
beamendsltd composed the following;:

> The impression given by the current
> Discovery III ads with some city slicker going over a dead
> flat slat plain make the Fiat Panda 4x4 look good.

The Fiat panda 4x4 _IS_ good ... bloody good, in my albeit limited
experience, for off-roading. I've seen it put to shame some, poorly driven
it has to be said, Landrovers at a quarry we use locally.

--
Paul ...
http://www.4x4prejudice.org/index.php
(8(!) Homer Rules ... ;)
"A tosser is a tosser, no matter what mode of transport they're using."

 

> I thought all Clarkson's cars were on loan from the
> manufacturers - I'm sure I recall him having downer on
> Jaguar for daring to ask for theirs back....?
>
> Richard

Very doubtful that any of his personal fleet is anything but 'bought
and paid for'.

He was recently bemoaning having to pay full list price for a Ford
Focus - as a BBC journalist he is (he claimed) prevented from
obtaining any discount in any form from the subjects of his work.

He will, of course, have access to a wide pool of cars that he is
'evaluating', but not that he could call 'his'.


--

Tim Hobbs

'58 Series 2 88" aka "Stig"
'77 101FC Ambulance aka "Burrt"
'03 Volvo V70

My Landies? http://www.seriesii.co.uk
Barcoding? http://www.bartec-systems.com
Tony Luckwill web archive at http://www.luckwill.com
 
On Tue, 4 Jan 2005 08:24:14 +0000 (UTC), beamendsltd
<[email protected]> wrote:

>In message <[email protected]>
> Dougal <DougalAThiskennel.free-online.co.uk> wrote:
>
>>
>> > Why havn't Land Rover made more out of Jeremey Clarkson driving the new
>> > Discovery 3 up a mountain? Its a good advert for it.
>>
>> Apart from the flak they'd take from the environmentalists it wasn't a
>> particularly testing task. Most Land Rover products could have done the
>> same given a half-decent driver.
>>
>
>Well, if you look at LR's advertising overall, then the
>one thing missing from their ad's (apart fmro a Discovery
>wading a couple of years ago) is *real* off roading -
>see Mitsubishi and Jeep ad's for example.
>Of course, being a true cynic, I'd suggest that they
>are simply preparing us for their future products where
>off-road ability comes second to a daft paint job and
>cheaper production costs.......
>
>Richard

The Mitsubishi market demographic is rather different to the Land
Rover one. Compare the most expensive Mitsubishi product (and to a
lesser degree the most expensive Jeep product) against the Land Rover
range. Land Rover are selling to followers of Rugby Union, the others
are selling to followers of football...

If Mitsubishi and Jeep tried to sell their plastic and chrome as being
stylish, elegant and sophisticated they would look dumb. Land Rover
don't shout about their off-road prowess - it is taken as read. Volvo
ads don't shout about safety - it is assumed to be class leading. And
an Aston Martin ad with a 0-60 time? Don't be so vulgar....



--

Tim Hobbs

'58 Series 2 88" aka "Stig"
'77 101FC Ambulance aka "Burrt"
'03 Volvo V70

My Landies? http://www.seriesii.co.uk
Barcoding? http://www.bartec-systems.com
Tony Luckwill web archive at http://www.luckwill.com
 
But its damned if you do and damned if you don't

If you market it as a tough looking town car, you get it in the neck from
the bicycle and bus brigade it you market it as an off roader, the red socks
brigade get there knickers in a twist.



--
Larry
Series 3 rust and holes

"Paul S. Brown" <[email protected]> wrote in message
news:[email protected]...
> beamendsltd wrote:
>
> >>
> >
> > Well, if you look at LR's advertising overall, then the
> > one thing missing from their ad's (apart fmro a Discovery
> > wading a couple of years ago) is *real* off roading -
>
> And the major exception of the ad that gave us "Best 4x4xFar" - the first
> gen 110 plodding over some places that none of us are ever likely to take
> one (Like straight up a dam).
>
> Arguably the Freelander "Release to the wild" ones could be considered as
> counting too.
>
> Always done sensibly though.
>
> P.
>
> --
> If Mind over Matter is a Matter of Course
> Does it Matter if Nobody Minds?


 
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