In message <
[email protected]>
[email protected] (Andrew Robert Breen) wrote:
> In article <[email protected]>,
> Dougal <DougalAThiskennel.free-online.co.uk> wrote:
> >beamendsltd wrote:
> >
> >> A market waiting for them....... like the one they had!
> >>
> >> http://news.bbc.co.uk/1/hi/business/4777293.stm
> >>
> >> Richard
> >
> >i.e. before they started to ignore:
> >
> >"They are basic vehicles that are there to do a job.
> >
> >"Customers don't want complicated electronics. If it's being sent to
> >an area where they are not used to electronics systems then they may
> >not know how to repair it.
> >
> >"Given the conditions they'll being used in - dirt, dust, bogs -
> >they're designed for as little to be able to go wrong as possible."
>
> 'cept that market went over to the Landcruiser long before L-R
> started refining things. Toyota had pretty well won the Africa
> market (including UN & NGO markets) back in the L-R Series III
> days. Remember a family friend who was involved in stuff UN-related
> in (IIRC) East Africa commenting that they never used Landys
> anymore, only Landcruisers - and that must have been '78 or so
> at the latest.
>
LR's market to NGO's etc collapsed in the early 80's - nothing to
do with the vehicles though - Maggie scrapped a subsidy/tax break
that used to be given on them, while others didn't, pricing
then out of the market.
Many NGO's and, particulary, small charities would much rather
use LR's (the windscreens don't pop out for a start), but the
spares distribution has now collapsed and and/or become very
expensive, while some Governments still effectively subsidise
their own manuafcturers by giving "conditional aid" (see
the doumentary about the father and son who set out to help
the Sudanese railways for examples of the stupidity that that
results in).
Also, we are the only country daft enough to worry about "ethical"
sales, hence several large Defender contracts have gone out of
the window in the name of political corectness - leaving
the gate wide open for the competition, not one of whom
seem to have any concerns over such matters. Being ethical is
fine, but if you are the only ones worrying about it you just
end up looking (and being) stupid. Once again we've shot
ourselves in the foot by playing to the rules while others don't.
Non-electronic 300Tdi, and even 2.5 petrol Defenders are/were
until very recently still available for export only to specific
markets, but LR don't seem to have made any real effort in that
direction (probably in anticiptation of having the contract
cancelled by the Government anyway), preferring the luxury
market - which is strange for a cash-strapped company -
the aid/NGO market would be a lot cheaper to design for, surely?
The global spares problem was supposed to be sorted out by Ford
using the Catapillar parts network (which is truly global), but
that doesn't seem to have gone quite to plan - even in the UK!
The trouble is that LR have now lost their "rugged and basic"
image, and gaining a reputaion takes years - destroying it
takes minutes.
Ho hum!
Richard
--
www.beamends-lrspares.co.uk [email protected]
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