You need to have the engine running, all doors shut and hold the button for about three seconds. You will hear it chime, but then you will notice the appropriate dashboard light flash continuously for about 10 secs whilst it raises. Once raised, the light will stay lit. To deflate, simply press and hold again, or go over 18MPH.
Form the manual:
NOTE: If axle displacement is excessive,
selection of the off-road height setting may be
prohibited. In this case three warning chimes
will sound.
NOTE: If changes to or from off-road height
are prohibited (e.g. door open) the chime will
sound three times.
James