OK, to test the pump you need a +ve and 2 -ve feeds, pull the pump out (again - sorry) and where the plug goes there are three terminals.. now I can't remember which one is which - I experimented with mine with no ill results but be careful, if you connect one +ve and one -ve to the correct pair of terminals the pump will run, when it is running apply a -ve feed to the third terminal and the pump will make a fairly decisive click (valve switching) - do this test with the pump detached from the rest of the cruise control
with the engine OFF and the plumbing all fitted, with just the single -ve you will get enough movement in the actuator to take up the slack but not enough to move it, this should then stay dead still without relaxing back until you release the power.
Applying the second -ve feed will make the pump move the actuator all the way (to full throttle) - this should be very quick so be ready to remove the power fast to prevent damage to the actuator.
Finally with only the single -ve attached pressing the brake pedal should make the actuator relax and let go the throttle.
If that all happens as it should then the issue is as you say electrical, either the cruise ecu or the rotary coupling on the steering wheel or the switch itself.
Just to let you know, the relay?? click when I press the - button is audible on mine but there is no audible click when I press + so the lack of it doesn't tell us much.. removing the rotary coupling look pretty simple but luckily mine passed all the tests above so I didn't have to do it..